Product Video
A focused case-study space for motion, campaign thinking, and visual systems.
Overview
A focused case-study space for motion, campaign thinking, and visual systems.
The newsletter was meant to launch in the late spring of 2023, with the awareness campaign alongside it. Inspired by medieval scribes and illuminated manuscripts, the visual system combined expressive blackletter typography, hand-drawn illustrations, and playful graphic details to create a distinctive identity. By balancing historical references with a modern editorial approach, the campaign helped position financial education as both approachable and engaging.
Creative Direction
Process
The campaign began from the ground up with a FigJam brainstorm alongside fellow designers and the team copywriter. We started with an open brain dump of ideas, then gradually narrowed the field to the strongest directions. From there, we refined the concepts as a team, pushed the most promising ideas further, and ultimately narrowed the work down to two final routes before selecting the direction that became the campaign.